Nykaa

Role: Product Manager

College: Not Specified

Interview Date: August 2020

Interview Type: Full-Time

Result: Not Specified

Difficulty: Not Specified

Rounds: 4 rounds

Topics Asked: Product Sense, Product Strategy, Estimation, Behavioral, Business Acumen

Experience:

This detailed experience for a Product Manager role at Nykaa outlines four extensive rounds.

Interview Round 1 (90 mins): The round began with a self-introduction, covering roles, responsibilities, past work experiences, education, and location. Product sense questions followed: "You are a PM at Nykaa and you see the number of people canceling the order increasing. The cancel window is of 24 hours. What would you do?" and "You're the India head for the Uber self-driving car project. You need to launch self-driving cars in India in 2 years. How would you go about launching the product?".

Interview Round 2 (60 mins): This round focused on product strategy and estimation. A product strategy question was: "Nykaa is planning to expand its operations to Tier 2 and Tier 3 cities. They have observed that users don't trust the brand. What should they do to build trust with the user base?". An estimation question asked to "Estimate the Number of WhatsApp Chats occurring in India".

Interview Round 3 (60 mins): This round included a business acumen question: "As an entrepreneur, will you enter India's eCommerce market? Also, mention why?". Behavioral questions were also asked, such as "Tell me about a time when you failed at a project" and "How do you manage conflicts in your team?".

Interview Round 4 (60 mins): The final round was a general discussion, concluding with the question, "Do you have any questions for me?".