Problem Statement

Garuda Footwear: Why AI Assistants Never Name the Brand Scenario You have joined a consumer brand as its Brand Content & Strategy Manager. For two decades, "helping people find us" meant Search Engine Optimization. That world is shifting: people increasingly ask an assistant (ChatGPT, Gemini, Claude, Perplexity, Copilot) instead of searching. The assistant replies in one paragraph, names a few brands or none, and the user rarely clicks a link. If your brand is not named in that paragraph, for that user it does not exist. And even when a user does click through, many bounce off the site within seconds — unable to quickly find what they came for, they leave without ever really engaging. This is a technical problem wearing a marketing costume, which is why it is being handed to engineers. The symptoms we are hitting A. Invisible in AI answers. Ask an AI app such as ChatGPT or Gemini about our category and we are not named at all — it lists competitors and omits us entirely. B. Stale f