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GlowSKN is evaluating whether to invest in skincare and wellness conferences in H2'25 to boost brand visibility and customer acquisition. The marketing team has shortlisted three conferences. You are asked to assess which (if any) is worth pursuing this quarter based on reach, cost efficiency, and brand fit.

Conference	Audience	Target Audience Overlap	Sponsorship Cost	Avg CAC (if converted)	Brand Fit (1-5)
A. GlowCon	25,000	80%	$150K	$45	5
B. BeautyWorld	60,000	50%	$300K	$70	3
C. GenZWell	20,000	90%	$120K	$40	4

Assume GlowSKN converts 5% of attendees at each event and you can only choose one. CAC = Customer Acquisition Cost.

Additional context from marketing team:

GlowCon is a top-tier influencer event with strong social media amplification.
BeautyWorld brings national press and potential retail buyer exposure but has a broader (less targeted) audience.
GenZWell aligns closely with GlowSKN's new Gen Z strategy (ages 18-30), a segment seeing strong engagement but lower conversion.

Based on the data provided, which conference delivers the most efficient total effective CAC (Sponsorship Cost per customer + Avg CAC)?
- GlowCon
- BeautyWorld
- GenZWell
- All conferences have equal efficiency
Using the additional marketing context and keeping in mind GlowSKN's objectives of brand visibility and customer acquisition, which conference would you recommend?
- GlowCon
- BeautyWorld
- GenZWell
- None of the above

20:T7d7,# Question 4: Evaluating Conference Investments ## Problem GlowSKN is evaluating whether to invest in skincare and wellness conferences in H2'25 to boost brand visibility and customer acquisition. The marketing team has shortlisted three conferences. You are asked to assess which, if any, is worth pursuing this quarter based on reach, cost efficiency, and brand fit. | Conference | Audience | Target Audience Overlap | Sponsorship Cost | Avg CAC (if converted) | Brand Fit (1-5) | |---|---|---:|---:|---:|---:| | A. GlowCon | 25,000 | 80% | $150K | $45 | 5 | | B. BeautyWorld | 60,000 | 50% | $300K | $70 | 3 | | C. GenZWell | 20,000 | 90% | $120K | $40 | 4 | Assume GlowSKN converts 5% of attendees at each event and can choose only one conference. CAC = Customer Acquisition Cost. ### Additional marketing context - GlowCon is a top-tier influencer event with strong social media amplification. - BeautyWorld brings national press and potential retail buyer exposure but has a broader, less targeted audience. - GenZWell aligns closely with GlowSKN's new Gen Z strategy, which targets ages 18-30, a segment seeing strong engagement but lower conversion. ## Questions 1. Based on the data provided, which conference delivers the most efficient total effective CAC (Sponsorship Cost per customer + Avg CAC)? - GlowCon - BeautyWorld - GenZWell - All conferences have equal efficiency 2. Using the additional marketing context and keeping in mind GlowSKN's objectives of brand visibility and customer acquisition, which conference would you recommend? - GlowCon - BeautyWorld - GenZWell - None of the above ## Assumptions and constraints - Only one conference can be chosen. - Conversion rate is assumed to be 5% of attendees at each event. - CAC means Customer Acquisition Cost. - Brand Fit is scored on a scale from 1 to 5. - The evaluation is for conferences in H2'25. ## Notes - This is a multiple-choice case-analysis question with no programmatic input/output format.16:[["$","script",null,{"type":"application/ld+json","dangerouslySetInnerHTML":{"__html":"{\"@context\":\"https://schema.org\",\"@type\":\"LearningResource\",\"learningResourceType\":\"Coding Question\",\"name\":\"Question 4: Evaluating Conference Investments\",\"description\":\"Based on the data provided, which conference delivers the most efficient total effective CAC (Sponsorship Cost per customer + Avg CAC)?\",\"educationalLevel\":\"medium\",\"about\":{\"@type\":\"Organization\",\"name\":\"Zs case study DAA\"},\"provider\":{\"@type\":\"Organization\",\"name\":\"OAHelper\",\"url\":\"https://www.oahelper.in\"},\"isPartOf\":{\"@type\":\"WebSite\",\"name\":\"OAHelper\",\"url\":\"https://www.oahelper.in\"},\"url\":\"https://www.oahelper.in/problems/MjY2NXww/question-4-evaluating-conference-investments\"}"}}],["$","script",null,{"type":"application/ld+json","dangerouslySetInnerHTML":{"__html":"{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https://www.oahelper.in/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Problems\",\"item\":\"https://www.oahelper.in/problems\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Question 4: Evaluating Conference Investments\",\"item\":\"https://www.oahelper.in/problems/MjY2NXww/question-4-evaluating-conference-investments\"}]}"}}],["$","$L1e",null,{"fallback":["$","section",null,{"className":"mx-auto max-w-5xl px-6 py-24 text-white","children":[["$","h1",null,{"className":"mb-5 text-3xl font-bold","children":"Question 4: Evaluating Conference Investments"}],["$","p",null,{"children":["Company: ","Zs case study DAA"]}],["$","p",null,{"children":["Difficulty: ","medium"]}],["$","div",null,{"children":[["$","h2",null,{"children":"Problem Statement"}],[["$","div","2034",{"children":[["$","h3",null,{"children":["Question ",1]}],["$","p",null,{"children":"Based on the data provided, which conference delivers the most efficient total effective CAC (Sponsorship Cost per customer + Avg CAC)?"}]]}],["$","div","2035",{"children":[["$","h3",null,{"children":["Question ",2]}],["$","p",null,{"children":"Using the additional marketing context and keeping in mind GlowSKN's objectives of brand visibility and customer acquisition, which conference would you recommend?"}]]}]]]}],false,false,["$","nav",null,{"aria-label":"Related company pages","children":[["$","$L9",null,{"href":"/company-questions/zs-case-study-daa","children":["More ","Zs case study DAA"," OA questions"]}],["$","$L9",null,{"href":"/interview-experiences","children":"Interview experiences"}]]}]]}],"id":"MjY2NXww","initialQuestion":{"id":"MjY2NXww","title":"Question 4: Evaluating Conference Investments","google_doc_link":null,"problem_statement":"$1f","solution_cpp":null,"solution_python":null,"solution_java":null,"pregiven_code_cpp":null,"pregiven_code_python":null,"pregiven_code_java":null,"difficulty":"medium","question_type":"mcq","premium_required":0,"created_at":"2025-11-11T16:21:44+00:00","updated_at":"2026-09-15T10:14:54.904962+00:00","solution_code":null,"solution":null,"pregiven_code":null,"input_test_case":null,"output_test_case":null,"lc_tags":null,"visual_animation":null,"difficulty_score":20,"md_problem_statement":"$20","unique_company_name":"zs","sql_solution":null,"bash_solution":null,"js_solution":null,"editorial":null,"hidden_test_cases_blob_count":null,"youtube_tutorial":null,"prompt_solution":null,"campus_type":null,"college_name":null,"role":null,"hidden_test_cases_ref":null,"is_mock_oa":false,"publication_status":"published","has_image":true,"company_name":"Zs case study DAA","is_first_in_company":true,"company_ref":"OTA2fDA"},"isQotdToday":false,"qotdReward":5}]]

Question 4: Evaluating Conference Investments

Problem Statement

Question 1

Question 2